Lean Austria

Last week SAP announced Business By Design. But will SAP conquer a new market this time?

In the German magazine Spiegel you can read an interesting article about SAP: SAP executive Léo Apotheker:

„I have to learn the language of small to medium-sized businesses,“

continuing:

For SAP to continue achieving double-digit growth figures, it would have to acquire new customers: small and mid-sized businesses. In this market, only one third of companies had already purchased SAP’s „old“ software packages, Business One and All-in-One.

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